Strategic management of technological innovation /
Melissa A. Schilling
Strategic management of technological innovation / - New York, New York : McGraw Hill Education, 2020. - xviii, 345 pages : illustrations ; 23 cm
"This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation."--Publisher's description
9781260565799
Innovations Gestion
Technological innovations Management
Strategic planning
New products Management
REF.658.514 Sch33
Strategic management of technological innovation / - New York, New York : McGraw Hill Education, 2020. - xviii, 345 pages : illustrations ; 23 cm
"This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation."--Publisher's description
9781260565799
Innovations Gestion
Technological innovations Management
Strategic planning
New products Management
REF.658.514 Sch33