Marketing for tourism and hospitality : collaboration, technology and experiences /
Marketing for tourism and hospitality : collaboration, technology and experiences /
- Oxon : Routledge, 2019.
- 1 online resource (xxvi, 594 pages) : illustrations (chiefly color)
"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"-- Provided by publisher
9781138121294
BUSINESS & ECONOMICS Industries Hospitality, Travel & Tourism
TRAVEL Museums, Tours, Points of Interest
SCIENCE Earth Sciences Geography
Hospitality industry Marketing
REF.910.688 M34
"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"-- Provided by publisher
9781138121294
BUSINESS & ECONOMICS Industries Hospitality, Travel & Tourism
TRAVEL Museums, Tours, Points of Interest
SCIENCE Earth Sciences Geography
Hospitality industry Marketing
REF.910.688 M34