Behavioral economics for tourism : perspectives on business and policy in the travel industry /
Milena S. Nikolova
Behavioral economics for tourism : perspectives on business and policy in the travel industry / - London : Academic Press, 2021. - 258 pages;
"Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism"-- Provided by publisher
9780128138083
Economics Psychological aspects
Tourism
REF 338.4791 N58
Behavioral economics for tourism : perspectives on business and policy in the travel industry / - London : Academic Press, 2021. - 258 pages;
"Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism"-- Provided by publisher
9780128138083
Economics Psychological aspects
Tourism
REF 338.4791 N58