Consumer culture theory /
Eric J. Arnould
Consumer culture theory / - Los Angeles, Calif. : Sage, 2018. - xiii, 353 pages : illustrations ; 25 cm
"Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being."--Publisher's website
9781526420725
Consumer behavior Social aspects Research Case studies
Postmodernism Social aspects Research Case studies
Marketing Social aspects Research Case studies
Consumers Attitudes Research Case studies
REF 306.3 C76
Consumer culture theory / - Los Angeles, Calif. : Sage, 2018. - xiii, 353 pages : illustrations ; 25 cm
"Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being."--Publisher's website
9781526420725
Consumer behavior Social aspects Research Case studies
Postmodernism Social aspects Research Case studies
Marketing Social aspects Research Case studies
Consumers Attitudes Research Case studies
REF 306.3 C76