A practical guide to event promotion / (Record no. 1199)

MARC details
000 -LEADER
fixed length control field 01673nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field PH-LCIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250905150535.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240527s2018 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138915343
040 ## - CATALOGING SOURCE
Transcribing agency LCIC LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number GR.394.2068 J13
245 #2 - TITLE STATEMENT
Title A practical guide to event promotion /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxon :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 224 pages : illustrations ; 25 cm
520 ## - SUMMARY, ETC.
Summary, etc. "This Practical Guide to Event Promotion offers the reader a short and succint overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the kind of even that is being promoted and its target market; how to use and implement these effectively; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace"
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Special events Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Special events Public relations
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nigel A. Jackson
Relator term Author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Katie Angliss
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type GENERAL REFERENCE BOOKS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Vendor Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     LAPULAPU-CEBU INTERNATIONAL COLLEGE LAPULAPU-CEBU INTERNATIONAL COLLEGE GENERAL REFERENCE SECTION   Purchased C&E Publis   GR.394.2068 J13 2018 001199 05/27/2024 05/27/2024 GENERAL REFERENCE BOOKS

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