Marketing / (Record no. 1641)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01468nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PH-LCIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250922111438.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240527s2020 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780357033791 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LCIC LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | RES.658.8 P93 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2020 edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Massachusetts : |
| Name of publisher, distributor, etc. | Cengage, |
| Date of publication, distribution, etc. | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 692 pages ; 28 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. An eBook lets you highlight terms and includes embedded Concept Check quizzes to assess understanding of key concepts. You have convenient mobile access to assignments, digital flashcards, company videos, an interactive marketing plan, practice exams and activities as a marketer. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Textbooks |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | William M. Pride |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O. C. Ferrell |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | RESERVE BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Vendor | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | LAPULAPU-CEBU INTERNATIONAL COLLEGE | LAPULAPU-CEBU INTERNATIONAL COLLEGE | RESERVE SECTION | Purchased | C&E Publis | RES.658.8 P93 2020 | 001641 | 05/27/2024 | C3 | 05/27/2024 | RESERVE BOOKS |