Marketing and managing tourism destinations / (Record no. 2080)

MARC details
000 -LEADER
fixed length control field 02202nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field PH-LCIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251002150025.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240527s2019 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138897298
040 ## - CATALOGING SOURCE
Transcribing agency LCIC LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number REF 910.688 M83 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alastair M. Morrison
Relator term Author
245 #0 - TITLE STATEMENT
Title Marketing and managing tourism destinations /
250 ## - EDITION STATEMENT
Edition statement Second edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Abingdon, Oxon :
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. c2019.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 689 pages : illustrations ; 25 cm
520 ## - SUMMARY, ETC.
Summary, etc. This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type REFERENCE BOOKS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Vendor Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     LAPULAPU-CEBU INTERNATIONAL COLLEGE LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION   Purchased C&E Publis   REF 910.688 M83 2019 002080 05/27/2024 05/27/2024 REFERENCE BOOKS

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