Consumer behavior theories : (Record no. 2195)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01972nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PH-LCIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251007093121.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240527s2018 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781947441149 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LCIC LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | REF 658.8342 R13 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rajagopal |
| Relator term | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behavior theories : |
| Remainder of title | convergence of divergent perspectives with applications to marketing and management / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | Business Expert Press, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xvi, 176 pages) : illustrations |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision making across the business cultures. The theoretical perspectives of consumer behavior have been explained in the book concerning changing marketplace environment and customer-centric business approaches followed by the multinational companies. The core discussions presented in this book highlight that the new theories can be derived based on the social values, business ambiance, and consumer attitudes to understand the consumer cognitive drivers meticulously and develop synergy with the business strategies. This book is divided into five chapters illustrated with the figures and examples that help readers to easily get the concept and approach of innovative business projects. Discussions in the book presents new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guides the breakthrough strategies in managing the time, territory, target, and tasks pivoting around consumers and market competitiveness. The book illustrates the consumer analysis and market behavior mapping, and guides the companies to build sustainable businesses associating consumers in the competitive marketplace |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS Industrial Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS Organizational Behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | REFERENCE BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Vendor | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | LAPULAPU-CEBU INTERNATIONAL COLLEGE | LAPULAPU-CEBU INTERNATIONAL COLLEGE | REFERENCE SECTION | Purchased | C&E Booksh | REF 658.8342 R13 2018 | 002195 | 05/27/2024 | 05/27/2024 | REFERENCE BOOKS |