Marketing management / (Record no. 5384)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01947nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204162942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241015b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292404813 [paperback] |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LCIC Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | RES 658.8 K84 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller, Alexander Chernev |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixteenth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow England: |
| Name of publisher, distributor, etc. | Peardon, |
| Date of publication, distribution, etc. | c2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 605 pages ; |
| Other physical details | color illustrations: |
| Dimensions | 27 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Part 1. Fundamentals of marketing management -- Chapter 1. Defining marketing for the new realities -- Chapter 2. Marketing planning and management -- Part 2. Understanding the Market -- Chapter 3. Analyzing consumer markets -- Chapter 4. Analyzing Business Markets -- Chapter 5. Conducting Marketing Research -- Part 3. Developing a viable market strategy -- Chapter 6. Identifying market segments and target customers -- Chapter 7. Crafting a customer value proposition and positioning -- Part 4. Designing value -- Chapter 8. Designing and managing products -- Chapter 9. Designing and managing services -- Chapter 10. Building strong brands -- Chapter 11. Managing pricing and sales promotion -- Part 5. Communicating Value -- Chapter 12. Managing marketing communications -- Chapter 13. Designing an integrated marketing campaign in the digital age -- Chapter 14. Personal selling and direct marketing -- Part 6. Delivering value -- Chapter 15. Designing and managing distribution channels -- Chapter 16. Managing retailing -- Part 7. Managing growth -- Chapter 17. Driving growth in competitive markets -- Chapter 18. Developing new market offerings -- Chapter 19. Building customer loyalty -- Chapter 20. Tapping into global markets -- Chapter 21. Socially responsible marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev, Alexander |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | RESERVE BOOKS |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Vendor | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | LAPULAPU-CEBU INTERNATIONAL COLLEGE | LAPULAPU-CEBU INTERNATIONAL COLLEGE | RESERVE SECTION | 10/11/2024 | Purchased | C&E Publis | RES 658.8 K84 2022 | 005549 | 10/15/2024 | 10/15/2024 | RESERVE BOOKS |