MARC details
| 000 -LEADER |
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| fixed length control field |
02647nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250717105351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250717b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780822353638 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
LCIC Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
REF 306.3 Y17 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Christine Reiko Yano |
| Relator term |
Author |
| 245 ## - TITLE STATEMENT |
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| Title |
Pink globalization : |
| Remainder of title |
Hello Kitty's trek across the Pacific / |
| Statement of responsibility, etc. |
Christine Reiko Yano |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Durham: |
| Name of publisher, distributor, etc. |
Duke University Press, |
| Date of publication, distribution, etc. |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiv, 322 pages : illustrations ; 23cm |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Preface : grabbing the cat by its tail, or how the cat grabbed me<br/>Introduction : kitty-Japan-global<br/>Kitty at home : Kawaii culture and the Kyarakuta business<br/>Marketing global kitty : strategies to sell friendship and "happiness"<br/>Global kitty: here, there, nearly everywhere<br/>Kitty backlash: what's wrong with cute?<br/>Kitty subversions: pink as the new black<br/>Playing with kitty : serious art in surprising places<br/>Japan's cute-cool as global wink<br/>Appendix. Sanrio and Hello Kitty timeline |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization--the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures"--Publisher's description<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Character merchandising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Exportations Japon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Hello Kitty (Fictitious character) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Globalization |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
POLITICAL SCIENCE Public Policy Cultural Policy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
SOCIAL SCIENCE Popular Culture |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
DONATION |
| Suppress in OPAC |
No |