Principles of marketing for higher education : (Record no. 5603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00955nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250901153952.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250901b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789719825494 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LCIC Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | FIL 378.155 P93 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jonalyn C. Baquillas |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing for higher education : |
| Remainder of title | a global perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City, Philippines: |
| Name of publisher, distributor, etc. | C&E Publishing, Inc., |
| Date of publication, distribution, etc. | c2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 194 pages : illustrations ; 22cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographic references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Higher Education, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Enrollment Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public Relations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rayan P. Dui |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lux T. Suplico-Jeong |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Miguel Paolo L. Paredes |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Francia R. Santos |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alexander Josiassen |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | FILIPINIANA BOOKS |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Vendor | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | LAPULAPU-CEBU INTERNATIONAL COLLEGE | LAPULAPU-CEBU INTERNATIONAL COLLEGE | FILIPINIANA SECTION | 08/28/2025 | Purchased | C&E Publis | FIL 378.155 P93 2025 C.1 | 005836 | 09/01/2025 | C1 | 09/01/2025 | FILIPINIANA BOOKS | |||||
| Dewey Decimal Classification | LAPULAPU-CEBU INTERNATIONAL COLLEGE | LAPULAPU-CEBU INTERNATIONAL COLLEGE | FILIPINIANA SECTION | 08/28/2025 | Purchased | C&E Publis | FIL 378.155 P93 2025 C.2 | 005837 | 09/01/2025 | C2 | 09/01/2025 | FILIPINIANA BOOKS | |||||
| Dewey Decimal Classification | LAPULAPU-CEBU INTERNATIONAL COLLEGE | LAPULAPU-CEBU INTERNATIONAL COLLEGE | FILIPINIANA SECTION | 08/28/2025 | Purchased | C&E Publis | FIL 378.155 P93 2025 C.3 | 005838 | 09/01/2025 | C3 | 09/01/2025 | FILIPINIANA BOOKS |