Marketing of hospitality services /

By:

Abhishek Singh [Author]

Material type: Text

TextPublication details: Oakville, Ontario : Society Publishing, 2019.Description: 1 online resource (279 pages); 6225 pagesISBN:

9781773614335

Subject(s):

DDC classification:

REF.647.940688 Si64

Summary: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. The book covers a broad range of topics, such as customer satisfaction, the healthcare service, and microfinance, and is designed for students, academics, practitioners, and professionals.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REFERENCE BOOKS	LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION	REF.647.940688 Si64 2019 (Browse shelf(Opens below))	Available		001167

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. The book covers a broad range of topics, such as customer satisfaction, the healthcare service, and microfinance, and is designed for students, academics, practitioners, and professionals.

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