Hospitality and tourism marketing : a global perspective /

By:

Maria Rellie B. Kalacas [Author]

Material type: Text

TextPublication details: Oakville, Ontario : Society Publishing, 2020.Description: 1 Online-Ressource (xix, 206 pages); 4795 pagesISBN:

9781774072639

Subject(s):

DDC classification:

REF.647.94 K12

Summary: Discusses marketing in the hospitality and tourism industry. The book covers the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed is the role of consumer behaviour, organisational strategy, and marketing communication.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REFERENCE BOOKS	LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION	REF.647.94 K12 2020 (Browse shelf(Opens below))	Available		001300

Discusses marketing in the hospitality and tourism industry. The book covers the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed is the role of consumer behaviour, organisational strategy, and marketing communication.

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