Consumer behavior : building marketing strategy /

Contributor(s):

Material type: Text

TextPublication details: New York, New York : McGrawHill 2020.Description: xix, 814 pages : illustrations (some color) ; 26 cmISBN:

9781260566482

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DDC classification:

REF.658.8342 C76

Summary: Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.

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Item type	Current library	Call number	Status	Date due	Barcode
REFERENCE BOOKS	LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION	REF.658.8342 C76 2020 (Browse shelf(Opens below))	Available		001755

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Previous	REF.658.8 P93 2020 Marketing /	REF.658.812 T57 2019 Getting service right : overcoming the hidden obstacles to outstanding customer service /	REF.658.827 C47 2020 Career self-management and personal branding: a strategic approach to developing superior skills and marketing them professionally /	REF.658.8342 C76 2020 Consumer behavior : building marketing strategy /	REF.658.8342 M26 2020 Understanding consumer behavior /	REF.658.84 K61 2019 Digital marketing strategy : an integrated approach to online marketing /	REF.659.2 Ur12 2020 Urban events, place branding and promotion : place event marketing /	Next

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.

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