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Event portfolio management : theory and methods for event management and tourism /

By: Contributor(s): Material type: TextTextPublication details: Oxford : Goodfellow Publishers, Limited, 2019.Description: 1 online resource (209 pages)ISBN:
  • 9781911396918
Subject(s): DDC classification:
  • REF 394.2068 An86
Summary: A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies
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Item type Current library Call number Copy number Status Date due Barcode
REFERENCE BOOKS LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION REF 394.2068 An86 2019 (Browse shelf(Opens below)) C1 Available 002087

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies

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