Event portfolio management : theory and methods for event management and tourism /
Material type:
TextPublication details: Oxford : Goodfellow Publishers, Limited, 2019.Description: 1 online resource (209 pages)ISBN: - 9781911396918
- REF 394.2068 An86
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| REFERENCE BOOKS | LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION | REF 394.2068 An86 2019 (Browse shelf(Opens below)) | C1 | Available | 002087 |
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies
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