Tourism, hospitality and digital transformation : strategic management aspects /

Contributor(s):

Material type: Text

TextPublication details: Abingdon, Oxon : Routledge, 2020.Description: 1 online resource (xxii, 228 pages)ISBN:

9780367150006

Subject(s):

DDC classification:

REF 910.684 T64

Summary: "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- Provided by publisher

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Call number	Status	Date due	Barcode
	REFERENCE BOOKS	LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION	REF 910.684 T64 2020 (Browse shelf(Opens below))	Available		002103

Browsing LAPULAPU-CEBU INTERNATIONAL COLLEGE shelves, Shelving location: REFERENCE SECTION Close shelf browser (Hides shelf browser)

Previous								Next
Previous	REF 910.684 F36 2020 Sustainable Tourism : Principles, Contexts and Practices /	REF 910.684 T41 2019 3GE collection on tourism : sustainable tourism development /	REF 910.684 T64 Tourism, hospitality and digital transformation : strategic management aspects /	REF 910.684 T64 2020 Tourism, hospitality and digital transformation : strategic management aspects /	REF 910.688 M83 2019 Marketing and managing tourism destinations /	REF 910.688 P63 2021 Destination marketing : essentials /	REF 910.688 Su82 Sustainable destination branding and marketing : strategies for tourism development /	Next

"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- Provided by publisher

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer