Service innovation for sustainable business : stimulating, realizing and capturing the value from service innovation /
Material type:
TextPublication details: New Jersey : World Scientific, 2019.Description: xvi, 314 pages : illustrations ; 24 cmISBN: - 9789813273375
- REF 658.812 Se69
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REFERENCE BOOKS | LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION | REF 658.812 Se69 2019 (Browse shelf(Opens below)) | Available | 002491 |
Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept which often induces confusion. The main purpose of the book is to discuss and explain what service innovation is, based on contemporary research. It explains service innovation from three different perspectives: stimulation, realization, and value capture.Stimulation: Focuses on the front-end of service innovation. It deals with structures, cultures, and processes that stimulates innovation.
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