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Entrepreneurship : theory/process/practice /

By: Material type: TextTextPublication details: South Melbourne, Victoria : Cengage Learning, 2019.Edition: 5th Asia-Pacific editionDescription: xxix, 697 pages : illustrations, charts ; 26 cm; 7750 pagesISBN:
  • 9780170411752
Subject(s): DDC classification:
  • REF 658.421 F87
Summary: "Develop your entrepreneurial capacity through imagination, creativity and design. Entrepreneurship has many meanings around the world, but there are overriding themes that unite them. In this text, you'll learn how a survey of theoretical approaches helps us distinguish between the different kinds of entrepreneurs.ï½ You'll look at the most common characteristics exhibited by successful entrepreneurs and evaluate how entrepreneurs can have impacts on biodiversity and ecosystems. The practical, experiential parts of the text provide you with techniques for identifying and assessing opportunities and for creating that all-important value proposition.ï½ Business Modelling, Lean Marketing, and twenty-first-century ways to raise funding are all included." -- Provided by publisher
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Item type Current library Call number Status Date due Barcode
REFERENCE BOOKS LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION REF 658.421 F87 2019 (Browse shelf(Opens below)) Available 002596

"Develop your entrepreneurial capacity through imagination, creativity and design. Entrepreneurship has many meanings around the world, but there are overriding themes that unite them. In this text, you'll learn how a survey of theoretical approaches helps us distinguish between the different kinds of entrepreneurs.ï½ You'll look at the most common characteristics exhibited by successful entrepreneurs and evaluate how entrepreneurs can have impacts on biodiversity and ecosystems. The practical, experiential parts of the text provide you with techniques for identifying and assessing opportunities and for creating that all-important value proposition.ï½ Business Modelling, Lean Marketing, and twenty-first-century ways to raise funding are all included." -- Provided by publisher

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