Strategic management for hospitality and tourism /
- New York, New York : Routledge, 2020.
- xvii, 337 pages : illustrations ; 24 cm
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations."
9780815393474
Strategic planning Travel and Tourism Tourism Management