Maria Rellie B. Kalacas <br/><br/>
Hospitality and tourism marketing :  a global perspective / 

 - Oakville, Ontario :  Society Publishing,  2020. 
 - 1 Online-Ressource (xix, 206 pages) 4795 pages; 
<br/><br/> Discusses marketing in the hospitality and tourism industry. The book covers the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed is the role of consumer behaviour, organisational strategy, and marketing communication.<br/> 
<br/><br/><label>ISBN: </label>9781774072639 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality<br/>Global perspective<br/>Marketing<br/>Tourism
<br/><br/><label>Dewey Class. No.: </label>REF.647.94 K12