TY  - BOOK
AU  - Maria Rellie B. Kalacas
TI  - Hospitality and tourism marketing: a global perspective 
SN  - 9781774072639
U1  - REF.647.94 K12 
PY  - 2020///
CY  - Oakville, Ontario
PB  - Society Publishing
KW  - Hospitality
KW  - Global perspective
KW  - Marketing
KW  - Tourism
N2  - Discusses marketing in the hospitality and tourism industry. The book covers the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed is the role of consumer behaviour, organisational strategy, and marketing communication

ER  -