Strategic management of technological innovation /
- New York, New York : McGraw Hill Education, 2020.
- xviii, 345 pages : illustrations ; 23 cm
"This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation."--Publisher's description
9781260565799
Innovations Gestion Technological innovations Management Strategic planning New products Management