TY  - BOOK
AU  - David L. Mothersbaugh
AU  - Del I. Hawkins
AU  -  Susan Bardi Kleiser 
TI  - Consumer behavior: building marketing strategy 
SN  - 9781260566482
U1  - REF.658.8342 C76 
PY  - 2020///
CY  - New York, New York
PB  - McGrawHill
KW  -  Case studies
KW  - Market surveys
KW  - Consumer behavior
N2  - Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases
ER  -