TY  - BOOK
AU  - J. Christopher Holloway 
AU  - Claire Humphreys
TI  - The business of tourism
SN  - 9781526459459
U1  - REF.970.68826 H72 
PY  - 2020///
CY  - Los Angeles
PB  - SAGE
KW  - Tourism Marketing
KW  - Travel and Tourism
N2  - "Tourism as an industry is constantly changing: Trends and attitudes are frequently susceptible to changes in what people look for in a holiday, which can change with economic context, generational shifts or the political landscape. In The Business of Tourism, Chris Holloway and Claire Humphreys help students to not only understand these new changes but to study them with a critical mindset. An essential text for students of tourism management or travel & tourism, its historical context is combined with background theory and research, plus up-to-date international case studies, to examine in detail the tourism product alongside its impacts and the nature of a tourist."--Provided by publisher

ER  -