TY  - BOOK
AU  - Milena S. Nikolova
TI  - Behavioral economics for tourism: perspectives on business and policy in the travel industry 
SN  - 9780128138083
U1  - REF 338.4791 N58 
PY  - 2021///
CY  - London
PB  - Academic Press
KW  -  Economics Psychological aspects
KW  - Tourism
N2  - "Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism"-- Provided by publisher

ER  -