TY  - BOOK
AU  - Eric Schaeffe
AU  - David Sovie
TI  - Reinventing the product: how to transform your business and create value in the digital age 
SN  - 9780749484644
U1  - REF 658.575 Sch13  
PY  - 2019///
CY  - New York
PB  - Kogan Page Ltd
KW  - Artificial intelligence Economic aspects
KW  - Economic systems & structures
KW  - Business strategy
N2  - Understand how disruptive digital technologies will affect product companies and rethink your product strategy, road map and digital capabilities accordingly, with case studies and practical advice for creating new value
ER  -