TY  - BOOK
AU  - Vladimir Antchak
AU  - Vassilios Ziakas
AU  - Donald Getz
TI  - Event portfolio management: theory and methods for event management and tourism 
SN  - 9781911396918
U1  - REF 394.2068 An86 
PY  - 2019///
CY  - Oxford
PB  - Goodfellow Publishers, Limited
KW  -  Special events Management
N2  - A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies

ER  -