TY  - BOOK
AU  - Kayhan Tajeddini 
AU  - Vanessa Ratten 
AU  - Thorsten Merkle 
AU  - Routledge (Firm)
TI  - Tourism, hospitality and digital transformation: strategic management aspects 
SN  - 9780367150006
U1  - REF 910.684 T64 
PY  - 2020///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - BUSINESS & ECONOMICS / General
KW  - Hospitality industry Management
KW  - Hospitality industry Information technology
N2  - "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- Provided by publisher
ER  -