Donald Getz <br/><br/>
Event evaluation :  theory and methods for event management and tourism / 

 - Oxford   :  Goodfellow Publishers,  2018. 
 - 1 online resource (x, 178 pages) 
<br/><br/> This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects 
<br/><br/><label>ISBN: </label>9781911396611 
<br/><br/><label>Subjects--Topical Terms: </label><br/> BUSINESS & ECONOMICS Management<br/>Cultural studies: customs & traditions<br/>Customs and Folklore
<br/><br/><label>Dewey Class. No.: </label>REF 394.2068 G33