Strategic management for tourism, hospitality and events /
- Third edition
- Abingdon, Oxon : Routledge 2020.
- xxv, 787 pages : illustrations (some color) ; 25 cm
This resource introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout
9781138345942
Geography Tourism Management Hospitality industry Management