Event portfolio management :  theory and methods for event management and tourism / 

 - Oxford :  Goodfellow Publishers, Limited,  2019. 
 - 1 online resource (209 pages) 
<br/><br/> A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies<br/> 
<br/><br/><label>ISBN: </label>9781911396925 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Event Portfolio Management : Theory and Methods for Event Management and Tourism.
<br/><br/><label>Dewey Class. No.: </label>RES 394.2068 An86