Service innovation for sustainable business :  stimulating, realizing and capturing the value from service innovation / 

 - New Jersey :  World Scientific,  2019. 
 - xvi, 314 pages : illustrations ; 24 cm 
<br/><br/> Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept which often induces confusion. The main purpose of the book is to discuss and explain what service innovation is, based on contemporary research. It explains service innovation from three different perspectives: stimulation, realization, and value capture.Stimulation: Focuses on the front-end of service innovation. It deals with structures, cultures, and processes that stimulates innovation. 
<br/><br/><label>ISBN: </label>9789813273375 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Customer services<br/>New products<br/>Innovationsmanagement
<br/><br/><label>Dewey Class. No.: </label>REF 658.812 Se69