TY  - BOOK
AU  - Shuang Gao
TI  - Aspiring to be global language and social change in a tourism village in China
SN  - 9781788922753
U1  - REF 306.44095128 G15 
PY  - 2019///
CY  - Bristol
PB  - Multilingual Matters
KW  - BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
KW  - Sociolinguistics of globalization
KW  - POLITICAL SCIENCE Public Policy Cultural Policy
N2  - This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a 'global village'. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change
ER  -