TY - BOOK AU - Alfons Trompenaars AU - Peter Woolliams TI - Business across cultures SN - 9781841124742 U1 - REF 650.089 T75 PY - 2003/// CY - Oxford PB - Capstone a Wiley Brand KW - BUSINESS & ECONOMICS Management KW - Intercultural communication KW - Business Cross-cultural studies N2 - Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together ER -