Principles of marketing for higher education : a global perspective - Jonalyn C. Baquillas; Rayan P. Dui; Lux T. Suplico-Jeong; Miguel Paolo L. Paredes; Francia R. Santos; Alexander Josiassen (Quezon City, Philippines: C&E Publishing, Inc., 2025)
Includes bibliographic references.
Keywords: Marketing; Higher Education; Branding; Enrollment Management; Public Relations