Marketing management / 

 - Third edition 
 - New York, New York :  McGraw Hill Education,  2019. 
 - xxii, 403 pages : color illustrations ; 28 cm 
<br/><br/> Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today. The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam 
<br/><br/><label>ISBN: </label>9781260084993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>REF.658.8 M35