TY - BOOK AU - Robert J. Bensley AU - Jodi Brookins-Fisher TI - Community Health Education Methods: A Practical Guide SN - 9780763755331 U1 - REF. 613.071 C73 PY - 2009/// CY - Sudburry, MA PB - Jones & Barlett KW - Community Health Services methods KW - Community health services Handbooks, manuals, etc KW - Health Promotion methods KW - Health education N1 - Using theory and ethics to guide method selection and application / Loren B. Bensley, Jr Promoting health education in a multicultural society / Jodi Brookins-Fisher, Stephen B. Thomas Developing professionalism as a health educator / Kathleen J. Young, Mike Perko Health communication / Gary L. Kreps [and others] Social marketing concepts / Karen Denard Goldman Facilitating support groups / Lynne Durrant, Traci Rieckmann Selecting presentation methods / Keely S. Rees, Malcolm Goldsmith Developing effective presentations / Heather M. Wagenschutz, Jason Rivas Developing and selecting print materials / Katherine Delavan Plomer, Robert J. Bensley Working with the media / Michael Young Facilitating groups / Kathleen M. Roe, Kevin Roe, Frank V. Strona Building and sustaining coalitions / Frances D. Butterfoss Using advocacy to impact policy / Sue Lachenmayr Using media advocacy to influence policy / Lori Dorfman N2 - "The third edition of Community Health Education Methods: A Practical Guide is designed to assist future practitioners in effectively communicating health education messages and positively influencing the norms and behaviors of both individuals and communities. All of the essential tools involved in communicating messages to specific audiences are included and provide readers with a solid understanding of the skills necessary for making a difference in a community's health and well-being." ER -