000 00887nam a2200217Ia 4500
003 PH-LCIC
005 20250904144821.0
008 240527s2019 xx 000 0 und d
020 _a9781773614335
040 _cLCIC LIBRARY
082 _aREF.647.940688 Si64
100 _aAbhishek Singh
_eAuthor
245 0 _aMarketing of hospitality services /
260 _aOakville, Ontario :
_bSociety Publishing,
_c2019.
300 _a 1 online resource (279 pages)
300 _a6225 pages;
520 _aThis introductory textbook shows you how to apply the principles of marketing within the hospitality industry. The book covers a broad range of topics, such as customer satisfaction, the healthcare service, and microfinance, and is designed for students, academics, practitioners, and professionals.
650 _a Hospitality industry
650 _aMarketing
942 _2ddc
_cREF
999 _c1167
_d1167