000			01673nam a2200217Ia 4500
003			PH-LCIC
005			20250905150535.0
008			240527s2018 xx 000 0 und d
020			_a9781138915343
040			_cLCIC LIBRARY
082			_aGR.394.2068 J13
245		2	_aA practical guide to event promotion /
260			_aOxon : _bRoutledge, _c2018.
300			_a xvii, 224 pages : illustrations ; 25 cm
520			_a"This Practical Guide to Event Promotion offers the reader a short and succint overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the kind of even that is being promoted and its target market; how to use and implement these effectively; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace"
650			_aSpecial events Marketing
650			_aSpecial events Public relations
700			_aNigel A. Jackson _eAuthor
700			_aKatie Angliss _eAuthor
942			_2ddc _cGR
999			_c1199 _d1199