000			03006nam a2200241Ia 4500
003			PH-LCIC
005			20250908100905.0
008			240527s2020 xx 000 0 und d
020			_a9781118935057
040			_cLCIC LIBRARY
082			_aREF.705 M35
245		0	_aPersona studies : _ban introduction /
260			_aHoboken, New Jersey : _bWiley Blackwell, _c2020.
300			_a xii, 255 pages ; 24 cm
520			_a"The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selvescurating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are includedexamining personas of the artist, gamer, and professionalto illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: Analyzes how identities linked to data are cultivated, curated and mined for various purposes Discusses the mediated blending of media and different types of interpersonal communication Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization Translates new research, concept, theories, methods, and approaches into clear case studies and applications Examines the personalization of public, private, and intimate information in the building of new personas Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies"
650			_a Deakin authored content
650			_aGroup identity
650			_aSOCIAL SCIENCE / Popular Culture
700			_aP. David Marshall _eAuthor
700			_aChristopher L. Moore _eAuthor
700			_aKim Barbour _eAuthor
942			_2ddc _cREF
999			_c1211 _d1211