000 02468nam a2200229Ia 4500
003 PH-LCIC
005 20250910162115.0
008 240527s2019 xx 000 0 und d
020 _a9781284142174
040 _cLCIC LIBRARY
082 _aGR.362.1 B44
245 0 _aCommunity and public health education methods :
_ba practical guide /
250 _aFourth edition
260 _aBurlington, Massachussets :
_bJones and Barlett Learning,
_c2019.
300 _a xxiv, 298 pages : illustrations ; 24 cm
520 _a"Updated and revised to keep pace with changes in the field, the fourth edition of Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. The text is divided into three sections, each containing chapters that center on a common theme. Section I focuses on building the foundation for selecting and applying community health education methods, including chapters focusing on theories and models, becoming a professional, promoting multicultural diversity, social marketing concepts, and health communication strategies. Chapters in sections II and III follow a similar format that includes an introduction to the topics, steps for implementing the skill, tips and techniques for successful implementation, strategies for overcoming challenges, and expected outcomes. Features & Benefits: Includes a new chapter focusing on using social media tools, such as Facebook, twitter, Instagram, Pinterest, Snapchat, texting, blogging, smartphone apps, internet channels (e.g., YouTube), video vines, etc; Incorporates the new CHES competencies throughout the book, so that users understand what to expect in terms of CHES within each chapter; Each chapter includes key terms, additional resources, interesting "Did You Know?" facts, and a series of "Community Connections" vignettes designed to provide readers with an easy-to-understand, practical application on the concepts presented"--The publisher
650 _a Community Health Services
650 _aHandbooks and manuals
700 _aRobert J. Bensley
_eEditor
700 _aJodi Brookins-Fisher
_eEditor
942 _2ddc
_cGR
999 _c1327
_d1327