| 000 | 02228nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | PH-LCIC | ||
| 005 | 20250916110151.0 | ||
| 008 | 240527s2020 xx 000 0 und d | ||
| 020 | _a9781786394286 | ||
| 040 | _cLCIC LIBRARY | ||
| 082 | _aREF.910.68 Su82 | ||
| 245 | 0 |
_aSustainable destination branding and marketing: _bstrategies for tourism development / |
|
| 260 |
_aOxfordshire, United Kingdom : _bCabi, _c2020. |
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| 300 | _a 1 online resource (333 pages) | ||
| 300 | _a13975 pages; | ||
| 520 | _a"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"-- Provided by publisher | ||
| 650 | _a Branding (Marketing) | ||
| 650 | _aSustainable tourism Marketing | ||
| 650 | _aPlace marketing | ||
| 700 |
_aAnukrati Sharma _eEditor |
||
| 700 |
_aJuan Ignacio Pulido Fernández _eEditor |
||
| 700 |
_aAzizul Hassan _eEditor |
||
| 942 |
_2ddc _cREF |
||
| 999 |
_c1452 _d1452 |
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