000			02486nam a2200241Ia 4500
003			PH-LCIC
005			20250922101908.0
008			240527s2019 xx 000 0 und d
020			_a9789813273375
040			_cLCIC LIBRARY
082			_aREF.658.8 K89
245		0	_aService innovation for sustainable business : _bstimulating, realizing and capturing the value from service innovation /
260			_aSingapore : _bWorld Scientific, _c2019.
300			_a xvi, 314 pages : illustrations ; 24 cm
520			_aService innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept which often induces confusion. The main purpose of the book is to discuss and explain what service innovation is, based on contemporary research. It explains service innovation from three different perspectives: stimulation, realization, and value capture.Stimulation: Focuses on the front-end of service innovation. It deals with structures, cultures, and processes that stimulates innovation. Idea management will be a central part of this, where the specifics with handling service ideas, both internally and externally, are illuminated.Realization: Deals with aspects on how to realize service innovations. This includes different aspects such as specific tools to be used for developing services, and also processes such as service design which aims to receive a better understanding of the customer or user. As co-creation is an important aspect of service innovation, this will also be dealt with. Finally, as many service innovations require behavior change (internally within the organization and externally among the receiving parties), this will also be covered.Value capture: Companies transitioning to become more service-oriented discover the need to reconsider old business models in order to capitalize on their service offerings. Services are often taken for granted and included in the price. This book will addresses the problem of going 'from free to fee'. In addition, the book also deals with the difficulties that involve moving from a traditional product-oriented logic to a more contemporary service-logic.
650			_a Customer services
650			_aNew products
650			_aInnovationsmanagement
700			_aPer Kristensson _eEditor
700			_aPeter R. Magnusson _eEditor
700			_aLars Witell _eEditor
942			_2ddc _cREF
999			_c1628 _d1628