000			01457nam a2200241Ia 4500
003			PH-LCIC
005			20250923162939.0
008			240527s2020 xx 000 0 und d
020			_a9781260566482
040			_cLCIC LIBRARY
082			_aREF.658.8342 C76
245		0	_aConsumer behavior : _bbuilding marketing strategy /
260			_aNew York, New York : _bMcGrawHill _c2020.
300			_a xix, 814 pages : illustrations (some color) ; 26 cm
520			_aConsumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
650			_a Case studies
650			_aMarket surveys
650			_aConsumer behavior
700			_aDavid L. Mothersbaugh _eAuthor
700			_aDel I. Hawkins _eAuthor
700			_a Susan Bardi Kleiser _eAuthor
942			_2ddc _cREF
999			_c1755 _d1755