000			02202nam a2200229Ia 4500
003			PH-LCIC
005			20251002150025.0
008			240527s2019 xx 000 0 und d
020			_a9781138897298
040			_cLCIC LIBRARY
082			_aREF 910.688 M83 2019
100			_aAlastair M. Morrison _eAuthor
245		0	_aMarketing and managing tourism destinations /
250			_aSecond edition
260			_aAbingdon, Oxon : _bRoutledge _cc2019.
300			_a xxv, 689 pages : illustrations ; 25 cm
520			_aThis is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike
650			_a Management
650			_aTourism Marketing
942			_2ddc _cREF
999			_c2080 _d2080