000			01720nam a2200253Ia 4500
003			PH-LCIC
005			20251006100828.0
008			240527s2020 xx 000 0 und d
020			_a9780367150006
040			_cLCIC LIBRARY
082			_aREF 910.684 T64
245		0	_aTourism, hospitality and digital transformation : _bstrategic management aspects /
260			_aAbingdon, Oxon : _bRoutledge, _c2020.
300			_a 1 online resource (xxii, 228 pages).
520			_a"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- Provided by publisher
650			_aBUSINESS & ECONOMICS / General
650			_aHospitality industry Management
650			_aHospitality industry Information technology
700			_aKayhan Tajeddini _eAuthor
700			_aVanessa Ratten _eEditor
700			_aThorsten Merkle _eEditor
700			_aRoutledge (Firm) _eEditor
942			_2ddc _cREF
999			_c2103 _d2103