000			01972nam a2200205Ia 4500
003			PH-LCIC
005			20251007093121.0
008			240527s2018 xx 000 0 und d
020			_a9781947441149
040			_cLCIC LIBRARY
082			_aREF 658.8342 R13
100			_aRajagopal _eAuthor
245		0	_aConsumer behavior theories : _bconvergence of divergent perspectives with applications to marketing and management /
260			_aNew York, NY : _bBusiness Expert Press, _c2018.
300			_a 1 online resource (xvi, 176 pages) : illustrations
520			_aThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision making across the business cultures. The theoretical perspectives of consumer behavior have been explained in the book concerning changing marketplace environment and customer-centric business approaches followed by the multinational companies. The core discussions presented in this book highlight that the new theories can be derived based on the social values, business ambiance, and consumer attitudes to understand the consumer cognitive drivers meticulously and develop synergy with the business strategies. This book is divided into five chapters illustrated with the figures and examples that help readers to easily get the concept and approach of innovative business projects. Discussions in the book presents new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guides the breakthrough strategies in managing the time, territory, target, and tasks pivoting around consumers and market competitiveness. The book illustrates the consumer analysis and market behavior mapping, and guides the companies to build sustainable businesses associating consumers in the competitive marketplace
650			_a BUSINESS & ECONOMICS Industrial Management
650			_aBUSINESS & ECONOMICS Organizational Behavior
942			_2ddc _cREF
999			_c2195 _d2195