000 02020nam a2200217Ia 4500
003 PH-LCIC
005 20251008135234.0
008 240527s2021 xx 000 0 und d
020 _a9781771888882
040 _cLCIC LIBRARY
082 _aREF 658.1554 H79
100 _aPeter Szende
_eEditor
245 0 _aHospitality revenue management :
_bconcepts and practices /
260 _aAbingdon, Oxon :
_bCRC Press,
_c2021.
300 _a492 pages;
_b 1 online resource.
520 _a"This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more. This comprehensive and contemporary textbook effectively meets the curricular requirements of undergraduate and graduate courses. The book can also be used as a reference for practitioners and as a text for executive education programs. Each chapter includes features to keep students interested and engaged. These include case studies, internet activities, team projects, spreadsheet assignments, brief histories, and more."-- Provided by publisher
650 _aBUSINESS & ECONOMICS / Management Science
650 _aRevenue management
650 _aHospitality industry Management
942 _2ddc
_cREF
999 _c2296
_d2296