000			02291nam a2200241Ia 4500
003			PH-LCIC
005			20251009160142.0
008			240527s2020 xx 000 0 und d
020			_a9781284150407
040			_cLCIC LIBRARY
082			_aREF 362.10688 H55
100			_aSteven G. Hillestad _eAuthor
245		0	_aHealth care market strategy from planning to action /
250			_aFifth edition
260			_aBurlington, MA : _bJones & Bartlett Learning, _c2020.
300			_a xiii, 337 pages : illustrations ; 23 cm
520			_a"Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. New to this Edition: Updated references to examples of market champions, disruptive organizations and innovative leaders as well as new discussions of the social and business conflicts between 'good market share' and 'bad market share' and potential future disruptive technologies. Updated examples reflecting current business models such as online retailers and online health information websites such as WebMD. Thoroughly updated chapter on the competitive marketplace with material on environmental trends, technology, competition, and shifts in market condition. More discussion on federal policy, Medicare and Medicaid, the ramifications of an aging population, higher costs, strained healthcare systems and an unpredictable congress "-- Provided by publisher
650			_a Health Services Administration
650			_aPatient Care Management methods
650			_aMEDICAL / Hospital Administration & Care
700			_aEric N. Berkowitz _eAuthor
942			_2ddc _cREF
999			_c2397 _d2397