000			01303nam a2200229Ia 4500
003			PH-LCIC
005			20251013151933.0
008			240527s2019 xx 000 0 und d
020			_a9781527518506
040			_cLCIC LIBRARY
082			_aREF 381.33 M34
100			_aAnjala S. Krishen _eEditor
245		0	_aMarketing and humanity : _bdiscourses in the real world /
260			_aNewcastle upon Tyne, UK : _bCambridge Scholars Publishing, _c2019.
300			_a 1 online resource (337 pages) _c5.91 x 0.83 x 8.27 inches
300			_a6708 pages;
520			_aThis volume expands the field of consumer behavior in marketing in order to understand the ""real world"", of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely ""marketing to consumers as ..."
650			_a Consumer behavior Research
650			_aSales & marketing
700			_aOrie Berezan _eEditor
942			_2ddc _cREF
999			_c2530 _d2530